How to Start an E-Commerce Business in Singapore With Hitpay’s Online Store — Step-by-Step Guide

Start selling online in minutes with HitPay’s free e-commerce store. Take your Singapore home business online with our step-by-step guide on how to set up, market your shop, and fulfil customer orders.

How to Start an E-Commerce Business in Singapore With Hitpay’s Online Store — Step-by-Step Guide

Planning to open a new online store or e-commerce business in Singapore? Quickly start selling online with HitPay's free Online Store.

The HitPay Online Store is a one-stop platform for all your online business needs, including listing products, managing orders, and processing customer payments.

If you already run a physical store, HitPay can sync payments with sales made offline. We also provide inventory management to sync stock numbers at your physical and online store. This removes the need for manual bookkeeping, saving you valuable time.

Best of all, getting started with HitPay's Online Store is free. You only pay a small fee of 0.65% + S$0.30 when a successful transaction is made.

This step-by-step guide will cover the entire process of setting up a simple online store for your business with HitPay.

We’ll cover:

  1. How to set up your free online store, including product listings, setting prices, discounts, and payment options
  2. How to market your new online store and get your first sale
  3. How to manage your inventory and fulfil orders for your new customers in Singapore

Ready? Let’s begin.

Step 1: Sign up for your free HitPay account

First, sign up for your free HitPay account here.

Once done, you'll only need a few minutes to finish the account setup. Fill in your business information under Settings.

What you need to do:

  • Upload a business logo
  • Fill in basic contact information and describe your business
  • Set up your payment methods under Settings > Payment Methods.  HitPay supports multiple payment methods with one integration. This includes popular e-commerce payment methods in Singapore like PayNow, credit cards and digital wallet apps like Apple Pay and AliPay.

Step 2: Set up your online store on HitPay

Once you've set up your basic HitPay account, it's time to add your branding and list your products on your online store.

From the HitPay dashboard, navigate to Online Shop > Store Settings.

What you need to do:

  • Upload a store cover image
  • Write a customer-friendly About Us section
  • Fill in your Pick Up Address for your physical products
  • Select your date and time slots for self pick-up if customers can pick up their orders themselves
  • Add in a seller note here if relevant. Many stores include a note to thank customers for their purchase.

Step 3: List and organise your products with Products and Product Categories

Adding products to your store to sell is simple.

First, set a homepage URL address to help customers find your e-commerce store online. You can also easily send this URL to potential customers.

Don’t worry if you want to change your URL in future. If you change your mind, you can update the store URL name later on this page.

Once done, it’s time to upload your products! HitPay offers you the option to upload your products individually or in bulk.

What you need to do:

  • Set your store URL
  • Upload your products to your store.

Option 1: Uploading products individually — Step by step guide

  1. Enter your product name
  2. List the stock-keeping unit (SKU) number. An SKU is an internal number for you to track the stock in your store. Each variation of your product has a unique SKU number. For example, if you're selling t-shirts, a black t-shirt and a white t-shirt have different SKU numbers.
  3. Define your selling price
  4. Describe your product
  5. Add inventory information and when you want to receive low quantity alerts. For example, HitPay can send you an alert if you have less than five t-shirts left in stock.
  6. Decide if you want your product to be a Featured Product — making it more prominent on your store’s front page.
  7. (Optional) Define your product categories and variants. Categories and Variants organise your products and help your customers find what they’re looking for.
    If you run a store selling shirts, categories can include the cutting (for women or men), and the type of shirt (long-sleeved or short-sleeved). Variants are more specific categories, for example, the sizes and colours that each product is available in.
    Here’s an example of how to plan categories (blue boxes) and variants (green boxes) for a shirt store:

8. Upload your product images: Ensure you have good-quality pictures! They should showcase your product and your brand's personality. For a start, you can use natural window light and a white or light background to instantly upgrade the quality of your photos.

Once done, you can either Publish the listing on your store or Save As Draft to edit the listing later.

Option 2: Upload multiple products in bulk

HitPay offers a file upload feature to help you upload multiple products all at once.

  1. Download HitPay’s product feed template as a CSV file
  2. Open the file and fill in the details for each product item.

This includes:

  • SKU number
  • Product Name
  • Description
  • Selling Price
  • Quantity of each product
  • Image: Upload your product images to a separate file hosting service (like Google Drive or Dropbox). Once uploaded, paste your image URL here.

Publish: Indicate if you want this product published on your store or set to draft. Enter 1 or 0 in the CSV file — 1 for publish, 0 for draft.

  • Manage Inventory: Indicate if you want HitPay to alert you when inventory levels are low. Enter 1 for yes, 0 for no.

Once done, upload the completed sheet to the HitPay dashboard.

Step 4: Create store coupons and discounts

Time for the finishing touches — creating coupons and discounts to attract customers. On the HitPay platform, this process only takes 10 minutes!

Enable discounts:

Go to Online Shop -> Discount -> Add Discount

  • Minimum purchase amount: The customer needs to hit this amount to qualify for the discount.
    Tip: look at your average order amount and discount on an amount higher than your average to encourage spending.
  • Automatic discount name: Give your discount a catchy name for easy reference
  • Set a discount value, either in percentage or a fixed amount
  • Set up a PayNow cashback amount if they pay using PayNow
  • Show as Promo banner: Advertise your discount to your customers with a simple banner.

Enable coupons for customers to apply at checkout

Go to Online Shop -> Coupons -> Add Coupon

Create coupons for your customers as bonuses to encourage them to spend in your e-commerce store. The steps to follow to create a coupon are similar to a discount.

Easy coupon ideas to start with:

  • Coupons for first-time customers as a welcome gift
  • Time-sensitive coupons for a sale period or a flash sale

Step 5: Promote your online store and get your first sale

You’ve now got your online store ready for business! It’s now time to spread the word and get your first customers.

How to find and reach potential customers:

  1. Your existing customers and netowork: Let your friends, family and current customers know about your new store! Share your online store link through WhatsApp, Telegram, email, and direct messages on social media.
  2. People looking for the products you offer: Sell your products through popular e-commerce marketplaces in Singapore like Shopee and Lazada. Link your shop listing to your HitPay online store. Use social selling features like Instagram and Facebook Shopping to promote your products and get more sales through social media.
  3. People who would want your product if they knew about it: Search for an opportunity to run a pop-up store during a themed in-person event. For example, if you sell bath products like soap and shampoo, look for events featuring local makers. Pay attention to special occasions and shopping seasons like Valentine’s Day and Mother/Father's Day as pop-up store opportunities may be available.

Read more: 7 Secrets for a Successful Pop-up Shop in Singapore.

What you need to do:

  • Share your HitPay store link to your friends and family
  • Add your new HitPay store to your social media profiles and Instagram link in bio
  • Think about who your ideal target customer is and where you’re likely to find them
  • Brainstorm for creative coupon and discount ideas to bring in new customers
  • Look around for other online and in-person opportunities to engage your target customers

Step 6: Receive payments for orders

HitPay automatically generates invoices for your customer after an order, saving you time on admin work.

What's more, you don't need to set up a separate payment gateway system. HitPay's payment gateway supports multiple payment methods, including popular payment methods in Singapore like PayNow and digital wallets like GrabPay, Apple Pay and Google Pay.

What you need to do:

  • Sit back and get paid! HitPay handles all the payment processing for you.

Step 7: Fulfil and track orders with HitPay’s business tools

Once your customer has made an order, you’ll get an order confirmation alert from the HitPay mobile app.

Caption: A sample order confirmation email from HitPay

How to fulfil orders in HitPay

  • Go to Online Store -> Orders from HitPay dashboard
  • Review Pending Orders and click on the order
  • If you've completed the order, click the Mark as Shipped button.

You can send a message to your buyer with the Update Order Status prompt, which your customer receives through email.

What you need to do:

  • Enable email and/or push notifications from the HitPay mobile app, so you can receive the order confirmation alert.

Step 8 (optional): Sync online store orders with POS orders from your physical store

If you also run a physical store, HitPay can automatically update your inventory and stock levels, whether you’re selling online or in-person. Save valuable time and avoid mistakes keeping your physical and online stock numbers in sync.

Read more: Accept Payments Easily With the HitPay POS System for Merchants.

What you need to do:

  • Once your customer has made an order, you’ll get an order confirmation notice via email and push notifications from the HitPay mobile app.
  • Order your POS Credit Card terminal (if you’re running a physical store)
  • Follow the setup guide

Start selling online in minutes with HitPay’s Online Store

If you've always wanted to sell online but were always put off by the complicated setup, you now have a way forward.

Sign up for your HitPay account and create your free online store today!


About HitPay
HitPay is a one-stop commerce platform that aims to empower SMEs with no code, full-stack payment gateway solutions. Thousands of merchants have grown with HitPay's products, helping them receive in-person and online contactless payments with ease.

Join our growing merchant community today!