How to lower transaction fees with HitPay Pass the Fees

Digital payments became more popular than cash for the first time in 2021, and are only going to become even more popular. This is great news for business owners — digital payments make it easy to collect and track transactions, saving you time and money!

However, while they're more convenient than cash, digital payments also come with transaction fees. Read on to learn how to lower merchant transaction fees so they don't eat into your revenue. ⤵️

How to lower payment processing fees

One simple method is to either share or pass on transaction fees to your customers. But be careful how you communicate these costs to your customers, as higher fees may drive them away. Depending on your payment method, you could either include them in your pricing strategy or as a separate customer surcharge.

Both approaches have pros and cons, which we'll explain below.

Merchant fee passing methods – Pros and cons

1) Indirect: Transaction fees are included in overall product costs

Pros:

• Customers only see one price, leading to a smoother checkout
• Can pass on some of the costs that come with offering cashless payments

Cons:

• Cannot customize fees based on payment methods or channels
• Store-wide price increases without clear communication can harm customer trust

2) Direct: Processing fees are displayed as a separate surcharge

Pros:

• Customers are fully aware of surcharges on any payment method
• You can encourage customers to choose payment methods with the lowest merchant fees
• Can pass on some of the costs that come with offering cashless payments

Cons:

• Need to follow state or country-specific regulations.
  In the United States: California, Colorado, Connecticut, Florida, Kansas, Maine, Massachusetts, New York, Oklahoma, Texas, and Puerto Rico have laws that prevent merchants from charging surcharges on credit card transactions.
  In Australia: A ban on excessive payment surcharges applies to all businesses. You can only charge surcharges if the amount does not exceed your transaction fee for each payment type.

A step-by-step guide to pass fees to customers

If you choose the direct method — with processing fees displayed as a separate surcharge — here's how to set it up.

Step 1: Decide how much processing fees to pass on to your customers
Based on your financials, decide whether you should pass on all the fees to your customers or share a percentage the fees with them.

Step 2: Choose which payment methods to apply a surcharge to
Different payment methods have different pricing-per-transaction. In Singapore, for example, PayNow QR and GrabPay transactions have lower transaction fees than credit cards, which can cost up to 4% in processing fees. In this case, you may choose to pass the fees only for credit card transactions, since these are the most expensive fees.

Step 3: Choose which sales channels to apply a surcharge to
You can also customise your surcharge fees based on your sales channels (e.g. website, payment link, etc.) For your sales channels, look at the overall sales volume of each channel and the transaction fees that they charge.

Step 4: Ensure any fees are clearly displayed to the customer upon checkout.
Make sure that all additional fees are clearly displayed to customers. This lets them choose a payment method with fees that they are comfortable with.

Get the lowest merchant fees with Pass the Fees

Why use HitPay to pass surcharge fees to your customer?

• Build trust by clearly communicating transaction fees upon checkout: Your customers will know exactly how much of what they’re paying goes to you and what goes to payment transaction fees.
• Fully customisable based on what you need: Easily apply different fees depending on the payment method or sales channels. You can share a percentage of the fees or pass full fees to your customers.
• Supports multiple payment methods and sales channels: This feature is available to all payment methods and sales channels supported in HitPay, including PayNowQR, Zip BNPL instalments in Singapore, and WooCommerce and FPX in Malaysia.
• Easy setup: All customisation options are included with your free HitPay account. No coding required!

Try HitPay Pass the Fees and save on transaction fees

Follow our step-by-step guide to set up HitPay’s free Pass the Fees feature in just minutes.

About HitPay
HitPay is a one-stop commerce platform that aims to empower SMEs with no code, full-stack payment gateway solutions. Thousands of merchants have grown with HitPay's products, helping them receive in-person and online contactless payments with ease.

Join our growing merchant community today!